Objective: : Provide an organized framework and a set of tools to analyze business strategy of an organization and learn to think strategically
Course outline
- Concepts/definitions of strategy and strategic analysis: value creation and capture, business strategy; competitive advantage, strategic positioning; value chain; business aspirations (Vision, mission, values)
- Tools/frameworks for strategic analysis
- Environment analysis: SWOT, PEST/PESTEL
- Industry analysis – Porter’s Five Forces
- Competitor analysis
- Value chain analysis
- Others: BCG matrix; Product Life Cycle analysis; McKinsey7 S Model; other
- Implementing strategy : Balanced Score Card
- Case studies: Big Basket; Climate Corporation; Monsanto India; Jain Irrigation; Olam; Paper Boat; Spencer’s Retail; McDonald’s India -French Fries supply chain
- Presentations by students – strategic analysis of companies (internship Cos.)
- Evaluation : assignments, quiz , mid term, class participation, final, viva